Since I’ve been in NSBE leadership it’s been embedded in me to “protect your personal brand”. However most people don’t know what that means. Google – the most popular search engine in the world can be used to find whatever public information there is about you. And don’t think that just because your Facebook and Twitter pages are locked that you’re safe; anything on the web is fair game especially with some digging. So what will come up if you search your name? Here’s what came up when I searched mines!